WELCOME TO R.U.B.S WORLD
Where Every Day is Your Birthday
Rainbow Unicorn Birthday Surprise (a.k.a R.U.B.S) is a colorful fashion universe from the mind of trend forecaster, blogger, and PR expert Jessica Goldfond. From sourcing vintage-inspired pieces to predicting tomorrow's trends, we're a one-stop-shop for affordable, adorable additions to your wardrobe.
WHAT WE'RE ABOUT
We curate our catalogue of little luxuries with the express mission of making your everyday feel special. Our shop gives you early access to the newest trends, before you even know you need them.
Where We Started
Little Joys in Hard Times
Rainbow Unicorn Birthday Surprise flourished during the dark days of the early pandemic, when founder Jessica Goldfond, owner of boutique PR firm The Shiny Squirrel, decided to close her office in Manhattan and pursue the brand full time. Her vision of bringing small daily bursts of joy to people was fully realized through her consistent social media and Press efforts.
WHERE YOU'LL FIND US NOW
Bringing Our World to You
Beyond our online shop, you can find us in over 900 boutiques around the globe, and in your local Nordstrom x Nike Shop and Free People stores. Pieces from the collection have been featured in Vogue, NY Times, Marie Claire,Vanity Fair and others, and seen on A-list celebrities including Lady Gaga, Cynthia Ervio, Tiffany Haddish, Anya Taylor Joy, and many others.